Client : A FMCG major
Objectives: Test three Television Commercials at animatic stage
How to cover 6 study centers within a week with audio feedback, as central location testing would have taken much longer to organize .
- Survelytics mobile platform resulted in a structured questionnaire that was loaded on tablets carried by investigators
- The app had the capability to play the video and record responses on the same device
- The need for central location testing was avoided, as the interviews could take place in the respondents’ own environment
- Reduced turn around time by 30%
- Cost advantages over Central Location Testing in the region of 25%