Category Archives: Case Studies

Case Studies

Case Study : Beverage for Occasions – Mobile Diary

beverage

Beverage for Occasions – Mobile Diary

Client :  A global beverage major

Objective: To obtain real time data on beverage consumption behavior and the related attitudes and motivations.  Scope: 6 countries

Challenge :  An app that would seamlessly work in different languages and mobile networks in online/offline mode

Solution : 

  • The app covered a structured questionnaire relating each consumption occasion
  • Logical routing of questionnaire reduced the number of questions asked at each occasion
  • App based system sent reminders to the phone if it was inactive for more than 4 hours
  • App was developed in 4 languages
  • Respondents recorded photographs of beverage consumed using the app
  • Images were uploaded and could be seen by client on real-time basis

Results  :  The Mobile based Beverage Diary delivered the following benefits:

  • First ever real time data capture was possible using this mobile app
  • Further details like time and place of consumption was possible to track using GPS tracking

Case Study : Concept Study – Ad Pretest

 

PlayVideo_survelytics

Client :  A FMCG major

Objectives: Test three Television Commercials at animatic stage

Challenge : 

How to cover 6 study centers within a week with audio feedback, as central location testing would have taken much longer to organize .

Solution :

  • Survelytics mobile platform resulted in a structured questionnaire that was loaded on tablets carried by investigators
  • The app had the capability to play the video and record responses on the same device
  • The need for central location testing was avoided, as the interviews could take place in the respondents’ own environment

 

Results  :

  • Reduced turn around time by 30%
  • Cost advantages over Central Location Testing in the region of 25%