Case Study : Concept Study – Ad Pretest



Client :  A FMCG major

Objectives: Test three Television Commercials at animatic stage

Challenge : 

How to cover 6 study centers within a week with audio feedback, as central location testing would have taken much longer to organize .

Solution :

  • Survelytics mobile platform resulted in a structured questionnaire that was loaded on tablets carried by investigators
  • The app had the capability to play the video and record responses on the same device
  • The need for central location testing was avoided, as the interviews could take place in the respondents’ own environment


Results  :

  • Reduced turn around time by 30%
  • Cost advantages over Central Location Testing in the region of 25%

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